Services

So, you've decided to outsource some of your content and communication needs. Or maybe you count on external resources regularly and you're ready to add some new talent. Or ... you're simply in a crunch and need a quick fix.
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Whatever your situation, I might be able to assist. I help businesses and individuals communicate more effectively through asking the right questions, conducting relevant research and interviews, and developing a strategy to meet your unique goals. From there, I can produce fresh, engaging content for you. Or simply improve existing content.

FLEXIBLE, CUSTOMIZED SOLUTIONS

Here are a few possibilities for how we might work together:
     >  On one or more pieces of selected content
     >  On individual web pages or entire websites, whether already established
         or ready to build
     >  On end-to-end content for your multi-channel marketing or PR campaign
     >  For developing and executing content marketing or communication strategies
     >  Through a flexible engagement model – hourly, per project, per page,
​         per word, or on a short-term or long-term contract

CONTENT MARKETING & COMMUNICATIONS

Helping you develop an effective approach to any portion of your content and communication initiatives.

SPECIALTIES

     >  Content marketing
     >  Content strategy and management
     >  Writing – short form and long form, digital and print
     >  Company, product and service messaging and positioning
     >  Website strategy, navigation and development
​     >  Interviewing and in-depth research
     >  Corporate communications and PR
     >  Content guidelines
     >  Media relations
     >  Executive resumes​

WRITING

Developing high-quality, compelling content that engages your audience and inspires them to want to learn more.

DELIVERABLES

     >  Articles and blogs
     >  Website copy
     >  Solution briefs, datasheets and brochures
     >  eBooks, guides, white papers and reports
     >  Customer case studies 
     >  Video scripts and video interviews
     >  Infographics
     >  Email campaigns
     >  Social media
     >  Press releases
     >  Print and digital newsletters
     >  Executive bios and resumes
     >  Nonfiction books
     >  More

EDITING

Improving your content, delivering a consistent voice across all communication channels, aligning content with internal and industry style standards, and promoting your brand in the best way possible.

STRENGTHS

     >  Editorial review of one or more content deliverables or web pages
     >  Editorial oversight of end-to-end marketing, company, publication,
​         department, program, project or website content​
     >  Corporate style guide development, industry style guide adherence
     >  Brand management, rebranding and voice adjustment​