Services

Have you decided to outsource some of your content marketing and communication projects? Are you a magazine publisher that uses freelancers to ensure a mix of voices and perspectives? Or maybe you're an executive ready to move forward, and you'd like a better, more compelling resume.
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Whatever your situation, I might be able to assist. I help businesses and individuals communicate more effectively through asking the right questions, conducting relevant research and interviews, and developing a strategy that fits your needs. From there, I can produce fresh, engaging content for you. Or simply improve your existing content.

FLEXIBLE, CUSTOMIZED SOLUTIONS

Here are a few possibilities for how we might work together:
     >  On one or more pieces of internal or external content
     >  On individual web pages or entire websites, whether already established
         or ready to build
     >  On end-to-end content for your multi-channel marketing, PR or internal campaign
     >  For developing and executing content marketing or communication strategies
     >  Through a flexible engagement model – hourly, per project, per page,
​         per word, or on a short-term or long-term contract

COMMUNICATIONS & CONTENT MARKETING

Helping you develop and implement any aspect of your content and communication initiatives.

SPECIALTIES

     >  Content marketing / product marketing
     >  Writing – short form and long form, digital and print
​     >  Executive resumes
​     >  Corporate communications and PR 
     >  Content strategy and management
     >  Editing and quality assurance
     >  Interviewing and in-depth research
     >  Company, product and service messaging and positioning
     >  Website strategy, navigation and development​
     >  Employee communications
     >  Partner and customer communications​

WRITING

Developing high-quality, compelling content that engages your audience and inspires them to want to learn more.

DELIVERABLES

     >  Articles and blogs
     >  Website copy
     >  Marketing collateral (datasheets, eBooks, infographics, etc.)
     >  Executive resumes and bios
     >  Executive communications 
     >  Customer case studies 
     >  White papers and reports
     >  Proposals
     >  Video scripts and video interviews
     >  Email and social media campaigns
     >  Newsletters
     >  Press releases
     >  Nonfiction books
     >  And much more

EDITING

Improving your content, delivering a consistent voice across all communication channels, aligning content with internal and industry style standards, and promoting your brand in the best way possible.

STRENGTHS

     >  Editorial review of one or more content deliverables or web pages
     >  Editorial oversight of end-to-end marketing, company, publication,
​         department, program, project or website content​
     >  Corporate style guide development, industry style guide adherence
     >  Brand management, rebranding and voice adjustment​